Lucky Strike Cigarettes
Lucky Strike is a brand of cigarette owned by the British American Tobacco group. Often referred to as "Luckies", Lucky Strike was the top selling cigarette in the United States during the 1930s. The brand was first introduced by R.A. Patterson of Richmond, Virginia, in 1871 as cut-plug chewing tobacco and later a cigarette. In 1905, the comp...
Lucky Strike is a brand of cigarette owned by the British American Tobacco group. Often referred to as "Luckies", Lucky Strike was the top selling cigarette in the United States during the 1930s. The brand was first introduced by R.A. Patterson of Richmond, Virginia, in 1871 as cut-plug chewing tobacco and later a cigarette. In 1905, the company was acquired by the American Tobacco Company (ATC), and Lucky Strike would later prove to be its answer to R. J. Reynolds' Camel. In 1917, the brand started using the slogan "It's Toasted" to inform consumers about the manufacturing method in which the tobacco is toasted rather than sun-dried, a process touted as making the cigarette's taste more desirable.
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